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Best Buy ISAs 2021: the winners

By Mike Narouei, Content Producer at Boring Money

24 Feb, 2021

Boring Money Best Buys 2021: ISA

AJ Bell Youinvest

  • Customer recommend score of 77%

  • Good all-round platform; customers rate the overall service highly; easy to manage investments across both desktop and mobile.

Reviews and geeky details


  • Customer recommend score of 100%

  • Slick account opening process and engaging mobile experience; performs well in our telephone testing and customers rate it highly for service.

Reviews and geeky details


  • Customer recommend score of 84%

  • Scores highly in all our testing categories; engaging front-end and logged-in user experience

Reviews and geeky details


  • Customer recommend score of 86%

  • Synonymous with value and scores highly for cost; platform is easy to use and hassle-free.

Reviews and geeky details


  • Customer recommend score of 88%

  • Engaging website and high quality of service; performed well in our call centre testing.

Reviews and geeky details

- "Customer ratings and reviews form a large part of these awards – 30% of the score comes from the end user. This is the purest way of gauging the customer experience and including the value question alongside the more frequently analysed price issue.”

Holly Mackay, CEO of Boring Money

More Best for 2021 winners