Best Buy ISAs 2021: the winners
By Mike Narouei, Content Producer at Boring Money
24 Feb, 2021
Boring Money Best Buys 2021: ISA
AJ Bell Youinvest
Customer recommend score of 77%
Good all-round platform; customers rate the overall service highly; easy to manage investments across both desktop and mobile.
Customer recommend score of 100%
Slick account opening process and engaging mobile experience; performs well in our telephone testing and customers rate it highly for service.
Customer recommend score of 84%
Scores highly in all our testing categories; engaging front-end and logged-in user experience
Customer recommend score of 86%
Synonymous with value and scores highly for cost; platform is easy to use and hassle-free.
Customer recommend score of 88%
Engaging website and high quality of service; performed well in our call centre testing.
- "Customer ratings and reviews form a large part of these awards – 30% of the score comes from the end user. This is the purest way of gauging the customer experience and including the value question alongside the more frequently analysed price issue.”
Holly Mackay, CEO of Boring Money