Holly Mckay
Holly MackayFounder and CEO
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    Home • Best Buy Awards 2025 • Best for Low Cost ISA - Funds & Shares

    Best For Low-Cost ISA - Funds & Shares Award 2025

    Why Platform Choice Matters More Than You Think

    When it comes to choosing a Stocks & Shares ISA provider, many investors make the costly mistake of focusing solely on trading fees. But platform charges can silently eat away at your returns, especially as your portfolio grows. Recent analysis from Boring Money's comprehensive 2025 awards reveals surprising insights about which platforms truly offer the best value for both fund and share investors.

    The landscape of ISA providers has evolved significantly, with traditional brokers facing fierce competition from digital-first platforms. Yet our research shows that the cheapest option isn't always the most cost-effective for your specific investment style.

    Key Findings from Our 2025 Analysis

    Our analysis, incorporating over 22,000 customer reviews and extensive cost comparisons, shows that choosing the right platform structure for your investment strategy could save you hundreds of pounds annually.

    What you'll learn from our research:

    • How platform fees impact portfolios of different sizes

    • Why the cheapest option isn't always best for mixed fund and share portfolios

    • The critical features that separate top-performing platforms from the rest

    Let's examine why AJ Bell emerged as one of this year's winners amongst others for low-cost ISAs. Their unique fee structure offers particular advantages for investors with portfolios over £500,000, eliminating platform fees entirely above this threshold. However, the real value proposition becomes clear when we analyze their...

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
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