Holly Mckay
Holly MackayFounder and CEO
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    • Home • Compare Providers • Boring Money Awards 2025

    The Boring Money Best Buy Awards 2025

    We've been the independent voice cutting through the noise in UK investing for eight years. Through rigorous testing of live accounts, real conversations with providers, and insights from over 22,000 real investors, we spotlight the platforms that truly deliver. Our seal of approval carries weight across London's tubes, financial headlines, and boardrooms – because when it comes to your money, excellence should never be boring.

    Best Buy Pension 2025

    The best Pensions in the UK today for mainstream savers and investors.

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    Best For Low-Cost Pension >£50k 2025

    The lowest cost Pensions in the UK for investors with more than £50,000 in their account.

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    Best For Low-Cost Pension <£50k 2025

    The lowest cost Pensions in the UK for investors with less than £50,000 in their account.

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    Boring Money Category Awards

    Six specialised awards recognise excellence across key investment categories: mobile app functionality, beginner-friendly platforms, share trading capabilities, customer service quality, research tools, and investment trust offerings. Each award focuses on specific criteria such as ease of use, customer support, platform features, and overall user experience in the UK investment market.

    Best App 2025

    The best easy-to-use, informative as well as functional investment apps in the UK today.

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    Best For Beginners 2025

    These providers offer the best experience and overall support for beginner investors in the UK today. 

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    Best For Share Traders 2025

    The best trading platforms in the UK based on customer reviews, ease of use and our live account testing.

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    Best For Customer Service 2025

    The best providers in the UK with information, support and guidance for those who want a helping hand.

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    Best For Investment Research 2025

    The best providers in the UK for innovative features, portfolio analysis tools and range of investments.

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    Best For Investment Trusts 2025

    The best providers in the UK for information, support, and guidance across phone channels, support onlin,e and web chat.

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    The Value For Money category relies entirely on the customer perspective, acknowledging the complex and subjective nature of value. This award is voted by platform users and is not scored or judged by Boring Money. Throughout 2024, we collected a rating from 11,266 platform customers who were asked to score the platform they used for Value For Money out of 10.

    See the winners here.

    The Value For Money category relies entirely on the customer perspective, acknowledging the complex and subjective nature of value. This award is voted by platform users and is not scored or judged by Boring Money. Throughout 2024, we collected a rating from 11,266 platform customers who were asked to score the platform they used for Value For Money out of 10.

    See the winners here.


    This award was voted for by Boring Money readers. We asked readers to nominate their favourite investment platform and also asked about satisfaction and likelihood to recommend the service, so assessing both nominations but also strength of conviction. The award reflects our readers’ opinion and preferences.

    Winner: interactive investor

    Highly commended: AJ Bell and Trading 212

    How do we choose our winners?

    We scour the investment market using our 8 years' of experience, a combination of 40+ live accounts, 100s of hours of call centre testing, rigorous cost analysis from our team of in-house analysts, and over 22,000 real customer reviews to help you find the best home for your money. The result? A hand-picked selection of the very best investment providers on the market today.

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
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