Best-selling funds of September 2021
12 Oct, 2021
Top of the Pops: popular funds across all 4 providers. This article brings you the most bought funds. If you can’t face reading through it all, we start with the most popular products across the major investment platforms.

Top 10 funds from AJ Bell
Name | Three year performance | Five year performance | OCF |
AJ Bell Adventurous fund | 27.83% | N/A | 0.31% |
AJ Bell Moderately Adventurous fund | 24.06% | N/A | 0.31% |
Fundsmith Equity fund | 54.76% | 107.96% | 0.96% |
AJ Bell Global Growth fund | 31.47% | N/A | 0.32% |
AJ Bell Balanced fund | 22.23% | N/A | 0.31% |
AJ Bell Responsible Growth fund | N/A | N/A | 0.46% |
Baillie Gifford Positive Change B Acc | 129.47% | N/A | 0.53% |
Fidelity Index World | 39.89% | 79.08% | 0.12% |
Vanguard LS 100 | 32.38% | 62.59% | 0.22% |
Vanguard LS 80 | 27.41% | 50.78% | 0.22% |
Top 10 funds from Fidelity
Name | 3 Year Performance | 5 Year Performance | OCF |
Baillie Gifford Positive Change B Acc | 129.47% | N/A | 0.53% |
Rathbone Global Opportunities S Acc | 59.18% | 118.40% | 0.51% |
Trojan Fund X Inc | 26.43% | N/A | 0.86% |
Fidelity Index World | 39.89% | 79.08% | 0.12% |
FIF - Fidelity Cash Fund W Accumulation | 0.99% | 1.56% | 0.15% |
Legal & General Global Tech Index I Acc | 100.85% | 209.10% | 0.32% |
Fidelity Funds - Global Tech Fund W-ACC-GBP | 116.87% | 205.54% | 1.04% |
Fidelity Multi Asset Open Strat W-Acc | 20.52% | 29.77% | 1.02% |
Brown Advisory US Sustnbl Grwth SI Dist | N/A | N/A | 0.71% |
Stewart Investors Asia Pac Lead Sus B Acc | 45.75% | 60.39% | 0.84% |
Top 10 funds from Hargreaves Lansdown
Name | 3 Year Performance | 5 Year Performance | OCF |
Baillie Gifford American | 135.53% | 368.00% | 0.51% |
Baillie Gifford Managed | 129.47% | N/A | 0.53% |
Baillie Gifford Positive Change | 129.47% | N/A | 0.53% |
Fundsmith Equity | 54.76% | 107.96% | 0.96% |
HL Select Global Growth Shares | N/A | N/A | 0.60% |
JPMorgan Emerging Markets | 53.04% | 69.88% | 1.07% |
Lindsell Train Global Equity - Distributing | 27.24% | 82.21% | 0.65% |
Marlborough UK Micro-Cap Growth | 59.63% | 131.89% | 0.81% |
Rathbone Global Opportunities | 59.18% | 118.40% | 0.51% |
Schroder Managed Balanced | 25.06% | 39.86% | 0.93% |
Top 10 funds from Interactive Investor
Name | 3 Year Performance | 5 Year Performance | OCP |
Fundsmith Equity | 54.76% | 107.96% | 0.96% |
Baillie Gifford Positive Change | 129.47% | N/A | 0.53% |
Vanguard LifeStrategy 80% Equity | 27.41% | 50.78% | 0.22% |
Vanguard LifeStrategy 60% Equity | 25.24% | 40.12% | 0.22% |
L&G Global Technology Index | 100.85% | 209.10% | 0.32% |
Baillie Gifford American | 135.53% | 368.00% | 0.51% |
Vanguard LifeStrategy 100% Equity | 32.38% | 62.59% | 0.22% |
Rathbone Global Opportunities | 59.18% | 118.40% | 0.51% |
Vanguard US Equity Index | 51.41% | 102.28% | 0.10% |
FSSA Japan Focus | N/A | N/A | 0.70% |