Best Buy Stocks & Shares ISA Award 2025

Looking for the best Stocks & Shares ISA but feeling overwhelmed by the choices? You're not alone. With platform fees varying significantly between providers and vastly different service levels, choosing the right ISA provider can feel like navigating a maze. But here's what most investors don't realise: the cheapest option isn't always the best for your investment style.

Our comprehensive analysis of the UK's top ISA providers, based on over 22,000 real customer reviews and detailed cost analysis, reveals that while some platforms offer a free ISA, many investors benefit from platforms that provide stronger educational support and investment guidance. The key is finding the right balance for your specific needs.

Why This Guide Matters Now

The Boring Money Best Buy Awards have spent 9 years analysing and comparing investment platforms across multiple factors, from costs to customer experience. Our research examines 20+ pricing scenarios across seven portfolio sizes (from £1,000 to £300,000), giving you a complete picture of what different providers truly offer.

Here's what you'll discover in our complete analysis:

Top Providers at a Glance

Our analysis reveals AJ Bell as one of the standout choices for aspiring investors, combining reasonable costs with excellent educational support. They excel in:

• Strong support for beginners with ambitions to learn

• Competitive pricing for both small and large portfolios

• No platform fees above £500k

But there's more to this story than just one provider...