Best Buy ISA 2025
The very best Stocks & Shares ISAs in the UK today for mainstream savers and investors.
The Boring Money Best Buy Awards 2025
We've been the independent voice cutting through the noise in UK investing for eight years. Through rigorous testing of live accounts, real conversations with providers, and insights from over 22,000 real investors, we spotlight the platforms that truly deliver. Our seal of approval carries weight across London's tubes, financial headlines, and boardrooms – because when it comes to your money, excellence should never be boring.
Best Buy LISA 2025
The best Stocks & Shares Lifetime ISAs in the UK today for those saving for retirement or their first property.
Best Buy JISA 2025
The best Stocks & Shares Junior ISAs in the UK today for non-expert people saving for kids.
Boring Money Low-Cost Category Awards
Cost-effectiveness awards are granted based on platform charges and total investment costs across various portfolio sizes. Providers must offer mutual funds and direct share access, with evaluations focused purely on costs rather than customer feedback or feature testing.
Best For Low-Cost ISA
A pure cost comparison of platform fees and ready-made portfolios, without factoring in other criteria.
Best For Low-Cost ISA - Funds and Shares
The lowest-cost ISA providers in the UK for investors looking to invest in funds and shares.
Boring Money Category Awards
Six specialised awards recognise excellence across key investment categories: mobile app functionality, beginner-friendly platforms, share trading capabilities, customer service quality, research tools, and investment trust offerings. Each award focuses on specific criteria such as ease of use, customer support, platform features, and overall user experience in the UK investment market.
Best App 2025
The best easy-to-use, informative as well as functional investment apps in the UK today.
Best For Beginners 2025
These providers offer the best experience and overall support for beginner investors in the UK today.
Best For Share Traders 2025
The best trading platforms in the UK based on customer reviews, ease of use and our live account testing.
Best For Customer Service 2025
The best providers in the UK with information, support and guidance for those who want a helping hand.
Best For Investment Research 2025
The best providers in the UK for innovative features, portfolio analysis tools and range of investments.
Best For Investment Trusts 2025
The best providers in the UK for information, support, and guidance across phone channels, support onlin,e and web chat.
Discover how we select the winners of our coveted Value For Money award.
Discover how our readers select the winners of our coveted Consumer Choice Award.
The Value For Money category relies entirely on the customer perspective, acknowledging the complex and subjective nature of value. This award is voted by platform users and is not scored or judged by Boring Money. Throughout 2024, we collected a rating from 11,266 platform customers who were asked to score the platform they used for Value For Money out of 10.
See the winners here.
Value For Money Award
The Value For Money category relies entirely on the customer perspective, acknowledging the complex and subjective nature of value. This award is voted by platform users and is not scored or judged by Boring Money. Throughout 2024, we collected a rating from 11,266 platform customers who were asked to score the platform they used for Value For Money out of 10.
See the winners here.
Consumer Choice Award
This award was voted for by Boring Money readers. We asked readers to nominate their favourite investment platform and also asked about satisfaction and likelihood to recommend the service, so assessing both nominations but also strength of conviction. The award reflects our readers’ opinion and preferences.
Winner: interactive investor
Highly commended: AJ Bell and Trading 212
How do we choose our winners?
We scour the investment market using our 8 years' of experience, a combination of 40+ live accounts, 100s of hours of call centre testing, rigorous cost analysis from our team of in-house analysts, and over 22,000 real customer reviews to help you find the best home for your money. The result? A hand-picked selection of the very best investment providers on the market today.