Site Logo
Site Logo

Best-selling funds, trusts and ETFs of April 2021

By Mike Narouei, Content Producer at Boring Money

11 May, 2021

We asked some of the biggest online investing platforms in the UK - AJ Bell Youinvest, Fidelity, Hargreaves Lansdown, and Interactive Investor - what their customers had been up to in April.

Top of the Pops: popular funds, trusts and ETFs across all 4 providers

This article brings you the most bought funds, investment trusts and ETFs. If you can’t face reading through it all, we start with the most popular products across the major investment platforms.

Most popular funds

Across all 4 platforms

  • Fundsmith Equity

Most popular trusts

Across all 4 platforms

  • City of London (LSE:CTY)

  • Edinburgh Worldwide (LSE:EWI)

  • Monks (LSE:MNKS)

  • Scottish Mortgage (LSE:SMT)

  • Smithson (LSE:SSON)

Across any 3 platforms

  • BlackRock World Mining

Most popular ETFs

Across all 4 platforms

  • iShares Core FTSE 100 ETF

  • iShares Core S&P 500 ETF

  • Vanguard FTSE 250 UCITS ETF

  • Vanguard S&P 500 ETF

  • Vanguard FTSE All-World UCITS ETF

Best-selling funds in April 2021

Top 10 funds from AJ Bell

Most popular investment funds bought through AJ Bell in April 2021.

  1. AJ Bell Adventurous fund (https://www.youinvest.co.uk/market-research/FUND:BYW8VG2)

  2. AJ Bell Moderately Adventurous fund (https://www.youinvest.co.uk/market-research/FUND:BYW8VL7)

  3. AJ Bell Global Growth fund (https://www.youinvest.co.uk/market-research/FUND:BD833W4)

  4. AJ Bell Balanced fund (https://www.youinvest.co.uk/market-research/FUND:BYW8RX1)

  5. Fundsmith Equity fund (https://www.youinvest.co.uk/market-research/FUND:B41YBW7)

  6. AJ Bell Responsible Growth fund (https://www.youinvest.co.uk/market-research/FUND:BN0S2V9)

  7. VanguardLifestrategy 80% Equity (https://www.youinvest.co.uk/market-research/FUND:B4PQW15)

  8. Fidelity Global Special Situations (https://www.youinvest.co.uk/market-research/FUND:B8HT715)

  9. Fidelity Index World (https://www.youinvest.co.uk/market-research/FUND:BJS8SJ3)

  10. Vanguard Lifestrategy 100% Equity (https://www.youinvest.co.uk/market-research/FUND:B41XG30)

Top 10 funds from Fidelity

Most popular investment funds bought through Fidelity in April 2021, based on net sales.

  1. Fidelity Index World Fund P-Acc (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00BJS8SJ34-fidelity-index-world-fund-p-acc/key-statistics)

  2. Fidelity Global Special Situations W-Acc (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00B8HT7153-fidelity-global-special-situations-w-acc/performance)

  3. Fid Funds Global Tech Fund W-ACC-GBP (https://www.bing.com/search?q=Fid+Funds+Global+Tech+Fund+W-ACC-GBP&cvid=aed15dbf49824edcbcb9323f794807ba&aqs=edge..69i57.1433j0j9&FORM=ANAB01&PC=DCTS)

  4. Rathbone Global Opportunities S Acc (https://www.boringmoney.co.uk/umbraco/Rathbone%20Global%20Opportunities%20S%20Acc)

  5. Fidelity Special Situations W-Acc (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00B88V3X40-fidelity-special-situations-w-acc/key-statistics)

  6. Fundsmith Equity Fund I Class Acc (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00B41YBW71-fundsmith-equity-fund-i-class-acc/key-statistics)

  7. HSBC American Index Acc C (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00B80QG615-hsbc-american-index-acc-c/key-statistics)

  8. Fidelity UK Select W-Acc (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00BFRT3942-fidelity-uk-select-w-acc/performance)

  9. Fidelity Select 50 Balanced PI-ACC (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00BF8DCB08-fidelity-select-50-balanced-pi-acc/key-statistics)

  10. Stewart Investors Asia Pac Lead Sus B Ac (https://www.bing.com/search?q=Stewart+Investors+Asia+Pac+Lead+Sus+B+Ac&cvid=b1b8b308592149c88874000f1b494708&aqs=edge..69i57.893j0j9&FORM=ANAB01&PC=DCTS)

Top 10 funds from Hargreaves Lansdown

Most popular investment funds bought through Hargreaves Lansdown in April 2021.

In alphabetical order (net sales):

  • Baillie Gifford American (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/b/baillie-gifford-american-class-b-accumulation?partners=1&fund_sedol=0606196&theSource=PC161&Override=1&adg=AD+FBGF+AMR&utm_source=adCenter&utm_medium=cpc&utm_campaign=BING%20Funds%20-%20Baillie%20Gifford%20PC161&utm_content=Baillie%20Gifford%20Funds_American%20PC161&utm_term=Baillie%20Gifford%20American&msclkid=4a1a6dfc259d12bdd3280d60c10a9e91)

  • Baillie Gifford Managed (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/b/baillie-gifford-managed-class-b-accumulation)

  • Baillie Gifford Positive Change (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/b/baillie-gifford-positive-change-accumulation)

  • Chelverton UK Equity Growth (https://www.hl.co.uk/partners/search/buy-funds-online?partners=1&fund_sedol=B1Y9J57&theSource=PC162&Override=1&adg=AD+FCT+EIM&utm_source=adCenter&utm_medium=cpc&utm_campaign=BING%20Funds%20-%20Chelverton%20PC162&utm_content=Chelverton%20Funds_Equity%20Income%20PC162&utm_term=Chelverton%20UK%20Equity%20Growth%20HL&msclkid=b43e816a7fb110b11ba2e1f69a8d2dc2)

  • Fundsmith Equity (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/f/fundsmith-equity-class-i-income)

  • HL Multi-Manager Special Situations Trust (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/h/hl-multi-manager-special-situations-trust-accumulation)

  • HL Select Global Growth Shares (https://www.hl.co.uk/funds/hl-funds/hl-select/hl-select-global-growth-shares)

  • Marlborough Nano-Cap Growth (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/m/marlborough-nano-cap-growth-class-p-accumulation)

  • Marlborough UK Micro-Cap Growth (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/m/marlborough-uk-micro-cap-growth-class-p-accumulation)

  • Rathbone Global Opportunities (https://www.hl.co.uk/funds/fund-discounts,-prices--and--factsheets/search-results/r/rathbone-global-opportunities-accumulation-inclusive)

Top 10 funds from Interactive Investor

Most popular investment funds bought through Interactive Investor in April 2021. (https://www.ii.co.uk/analysis-commentary/top-10-funds-trusts-and-shares-may-2020-ii511887)

  1. Fundsmith Equity (https://www.ii.co.uk/funds/fundsmith-equity-i-acc/B41YBW7)

  2. Vanguard LifeStrategy 80% Equity (https://www.ii.co.uk/funds/vanguard-lifestrategy-80-equity-a-acc/B4PQW15)

  3. Baillie Gifford American (https://www.ii.co.uk/funds/baillie-gifford-american-b-acc/0606196)

  4. Vanguard LifeStrategy 60% Equity (https://www.ii.co.uk/funds/vanguard-lifestrategy-60-equity-a-acc/B3TYHH9)

  5. Baillie Gifford Positive Change (https://www.ii.co.uk/funds/baillie-gifford-positive-change-b-acc/BYVGKV5)

  6. Vanguard US Equity Index (https://www.ii.co.uk/funds/vanguard-us-eq-idx-acc/B5B71Q7)

  7. Vanguard LifeStrategy 100% Equity

  8. Marlborough Nano Cap Growth (https://www.ii.co.uk/funds/marlborough-nano-cap-growth-a-acc/BF2ZTX3)

  9. Baillie Gifford Global Discovery (https://www.ii.co.uk/funds/baillie-gifford-global-discovery-b-acc/0605933)

  10. Artemis US Smaller Companies (https://www.ii.co.uk/funds/artemis-us-smaller-companies-i-acc-gbp/BMMV576)

Best-selling trusts in April 2021

Top 10 trusts from AJ Bell

Most popular investment trusts bought through AJ Bell in April 2021.

  1. Scottish Mortgage IT (https://www.youinvest.co.uk/market-research/LSE:SMT)

  2. Monks IT (https://www.youinvest.co.uk/market-research/LSE:MNKS)

  3. JP Morgan Emerging Markets (https://www.youinvest.co.uk/market-research/LSE:JMG)

  4. Scottish IT (https://www.youinvest.co.uk/market-research/LSE:SCIN)

  5. Smithson IT (https://www.youinvest.co.uk/market-research/LSE:SSON)

  6. Edinburgh Worldwide IT (https://www.youinvest.co.uk/market-research/LSE:EWI)

  7. City of London IT (https://www.youinvest.co.uk/market-research/LSE:CTY)

  8. Witan IT (https://www.youinvest.co.uk/market-research/LSE:WTAN)

  9. Renewable Infrastructure Group (https://www.youinvest.co.uk/market-research/LSE:TRIG)

  10. Alliance IT (https://www.youinvest.co.uk/market-research/LSE:ATST)

Top 10 trusts from Fidelity

Most popular investment trusts bought through Fidelity in April 2021, based on net sales.

  1. SCOTTISH MORTGAGE INV TRUST (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00BLDYK618-scottish-mortgage-inv-trust/Key-statistics)

  2. BLACKROCK GREATER EURO INV TST (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00B01RDH75-blackrock-greater-euro-inv-tst/key-statistics)

  3. ALLIANZ TECHNOLOGY TRUST PLC (https://www.fidelity.co.uk/page-not-found/)

  4. CITY OF LONDON INVESTMENT TRUST (https://www.fidelity.co.uk/factsheet-data/factsheet/GB0001990497-city-of-london-investment-trust/key-statistics)

  5. MONKS INVESTMENT TRUST (https://www.fidelity.co.uk/factsheet-data/factsheet/GB0030517261-monks-investment-trust/key-statistics)

  6. BLACKROCK THROGMORTON TRUST PLC (https://www.fidelity.co.uk/factsheet-data/factsheet/GB0008910555-blackrock-throgmorton-trust-plc/portfolio)

  7. EDINBURGH WORLDWIDE INVESTMENT TST (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00BHSRZC82-edinburgh-worldwide-investment-tst/price-chart)

  8. BLACKROCK WORLD MINING TRUST (https://www.fidelity.co.uk/factsheet-data/factsheet/GB0005774855-blackrock-world-mining-trust/key-statistics)

  9. FIDELITY SPECIAL VALUES (https://investment-trusts.fidelity.co.uk/factsheet/?id=F0GBR04E7U&idCurrencyId=&idType=msid&marketCode=)

  10. SMITHSON INVESTMENT TRUST PLC (https://www.fidelity.co.uk/factsheet-data/factsheet/GB00BGJWTR88-smithson-investment-trust-plc/key-statistics)

Top 10 trusts from Hargreaves Lansdown

Most popular investment trusts bought through Hargreaves Lansdown in April 2021.

In alphabetical order:

  • Scottish Mortgage Investment Trust plc Ordinary Shares 5p (https://www.hl.co.uk/shares/shares-search-results/s/scottish-mortgage-it-plc-ordinary-shares-5p)

  • BlackRock Throgmorton Trust plc Ordinary 5p Shares (https://www.hl.co.uk/shares/shares-search-results/b/blackrock-throgmorton-trust-plc-ordinary-5p)

  • BlackRock World Mining Trust plc Ordinary 5p (https://www.hl.co.uk/shares/shares-search-results/b/blackrock-world-mining-ordinary-5p)

  • Capital Gearing Trust plc Ordinary 25p Shares (https://www.hl.co.uk/shares/shares-search-results/c/capital-gearing-trust-plc-ord-25p-shares)

  • City Of London Investment Trust Ordinary 25p Shares (https://www.hl.co.uk/shares/shares-search-results/c/city-of-london-investment-trust-ord-25p)

  • Edinburgh Investment Trust plc Ordinary 25p Shares (https://www.bing.com/search?q=Edinburgh+Investment+Trust+plc+Ordinary+25p+Shares+hl&cvid=d29386e197ae469788d2d15f6d7a0c3c&aqs=edge..69i57.1496j0j9&FORM=ANAB01&PC=DCTS)

  • Harbourvest Global Private Equity Ordinary Shares (https://www.hl.co.uk/shares/shares-search-results/h/harbourvest-global-private-equity-ordinary)

  • Monks Investment Trust plc Ordinary 5p (https://www.hl.co.uk/shares/shares-search-results/m/monks-investment-trust-ordinary-5p)

  • Smithson Investment Trust Plc ORD GBP0.01 (https://www.hl.co.uk/shares/shares-search-results/s/smithson-investment-trust-ord-gbp0.01)

  • Worldwide Healthcare Trust plc Ordinary 25p (https://www.hl.co.uk/shares/shares-search-results/w/worldwide-healthcare-trust-plc-ordinary-25p)

Top 10 trusts from Interactive Investor

Most popular investment trusts bought through Interactive Investor in April 2021. (https://www.ii.co.uk/analysis-commentary/top-10-funds-trusts-and-shares-may-2020-ii511887)

  1. Scottish Mortgage (https://www.ii.co.uk/investment-trusts/scottish-mortgage-ord/LSE:SMT) (LSE:SMT)

  2. City of London (https://www.ii.co.uk/investment-trusts/city-of-london-ord/LSE:CTY) (LSE:CTY)

  3. Edinburgh Worldwide (https://www.ii.co.uk/investment-trusts/edinburgh-worldwide-ord/LSE:EWI) (LSE:EWI)

  4. Monks (https://www.ii.co.uk/investment-trusts/monks-ord/LSE:MNKS) (LSE:MNKS)

  5. BlackRock World Mining Trust (https://www.ii.co.uk/investment-trusts/blackrock-world-mining-trust/LSE:BRWM) (LSE:BRWM)

  6. Allianz Technology Trust (https://www.ii.co.uk/investment-trusts/allianz-technology-trust-ord/LSE:ATT) (LSE:ATT)

  7. Fidelity China Special Situations (https://www.ii.co.uk/investment-trusts/fidelity-china-special-ord/LSE:FCSS) (LSE:FCSS)

  8. Baillie Gifford US Growth (https://www.ii.co.uk/investment-trusts/baillie-gifford-us-growth-ord/LSE:USA) (LSE:USA)

  9. Smithson (https://www.ii.co.uk/investment-trusts/smithson-investment-trust-ord/LSE:SSON) (LSE:SSON)

  10. Alliance Trust (https://www.ii.co.uk/investment-trusts/alliance-trust-ord/LSE:ATST) (LSE:ATST)

Best-selling ETFs in April 2021

Top 10 ETFs from AJ Bell

Most popular exchange traded funds bought through AJ Bell in April 2021.

  1. Vanguard S&P 500 ETF (https://www.bing.com/search?q=Vanguard+S%26P+500+ETF+aj+bell&qs=n&form=QBRE&msbsrank=1_1__0&sp=-1&pq=vanguard+s%26p+500+etf+aj+bell&sc=1-28&sk=&cvid=EA3CE3EE521846F9BD3CA265F865ECC3)

  2. Vanguard FTSE 250 ETF (https://www.bing.com/search?q=Vanguard+FTSE+250+ETF+aj+bell&cvid=956dd6c95f5c491c99ceb19975b4d56d&aqs=edge.0.69i59j69i57j69i61.13174j0j4&FORM=ANAB01&PC=DCTS)

  3. Vanguard FTSE All-World ETF (https://www.youinvest.co.uk/market-research/LSE:VWRD?tab=2&SecurityToken=0P0000WA5N%5D22%5D0%5DETEXG%24XLON&Id=0P0000WA5N&CurrencyId=USD&ms-redirect-path=%2F1c6qh1t6k9default.aspx)

  4. iShares Global Clean Energy ETF (https://www.youinvest.co.uk/market-research/LSE:INRG?tab=11&SecurityToken=0P0000956B%5D22%5D0%5DETEXG%24XLON&Id=0P0000956B&CurrencyId=GBP&ms-redirect-path=%2F1c6qh1t6k9default.aspx)

  5. iShares S&P 500 ETF (https://www.youinvest.co.uk/market-research/LSE:UIFS?tab=3&SecurityToken=0P000171ZX%5D22%5D0%5DETEXG%24XLON&Id=0P000171ZX&CurrencyId=GBP&ms-redirect-path=%2F1c6qh1t6k9default.aspx)

  6. Vanguard FTSE 100 ETF (https://www.bing.com/search?q=Vanguard+FTSE+100+ETF+aj+bell&cvid=6346fb6e9b3941baaa75a5946c9e5bc0&aqs=edge.0.69i59j69i61.3597j0j9&FORM=ANAB01&PC=DCTS)

  7. iShares MSCI World ETF (https://www.bing.com/search?q=iShares+MSCI+World+ETF+aj+bell&cvid=ab8646d643ce42b68d00125f7ba04eb2&aqs=edge.0.69i59j0j69i57j0l3j69i61.3720j0j4&FORM=ANAB01&PC=DCTS)

  8. iShares FTSE 100 ETF (https://www.bing.com/search?q=iShares+FTSE+100+ETF+aj+bell&qs=n&form=QBRE&msbsrank=1_1__0&sp=-1&pq=ishares+ftse+100+etf+aj+bell&sc=1-28&sk=&cvid=F3EE7054CF1B45ECBF830BF88BAEC399)

  9. iShares EM IMI ETF (https://www.bing.com/search?q=iShares+EM+IMI+ETF+aj+bell&cvid=de61e966d65d416b990871cbf25de778&aqs=edge.0.69i59j69i57j0l3j69i61.2509j0j4&FORM=ANAB01&PC=DCTS)

  10. Invesco EQQQ NASDAQ-100 ETF (https://www.bing.com/search?q=Invesco+EQQQ+NASDAQ-100+ETF+aj+bell&cvid=12150fa020fa488baaa635e009bea65b&aqs=edge.0.69i59j69i61.4793j0j4&FORM=ANAB01&PC=DCTS)

Top 10 ETFs from Fidelity

Most popular exchange traded funds bought through Fidelity in April 2021, based on net sales.

  1. iShares CORE S&P 500 UCITS ETF USD (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00B5BMR087-ishares-vii-plc/portfolio)

  2. Vanguard S&P 500 UCITS ETF USD DIS (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00BFMXXD54-vanguard-funds-plc/key-statistics)

  3. Vanguard FTSE 250 UCITS ETF GBP ACC (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00BFMXVQ44-vanguard-funds-plc/dividends)

  4. Vanguard FTSE ALL WORLD UCITS ETF GB (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00B3RBWM25-vanguard-funds-plc/key-statistics)

  5. Invesco EQQQ NASDAQ 100 UCI (https://www.fidelity.co.uk/factsheet-data/factsheet/IE0032077012-invesco-markets-iii-plc/portfolio)

  6. Vanguard FTSE ALL-WORLD UCITS ETF US (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00B3RBWM25-vanguard-funds-plc/portfolio)

  7. Vanguard S&P 500 UCITS ETF GBP ACC (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00B3XXRP09-vanguard-funds-plc/key-statistics)

  8. iShares CORE FTSE 100 UCITS ETF ACC (https://www.fidelity.co.uk/factsheet-data/factsheet/IE0005042456-ishares/portfolio)

  9. Vanguard FTSE 250 UCITS ETF GBP DIS (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00BKX55Q28-vanguard-funds-plc/portfolio)

  10. iShares NASDAQ 100 UCITS ETF USD (https://www.fidelity.co.uk/factsheet-data/factsheet/IE00B53SZB19-ishares-vii-plc/price-chart)

Top 10 ETFs from Hargreaves Lansdown

Most popular exchange traded funds bought through Hargreaves Lansdown in April 2021.

In alphabetical order:

  • IShares VII Plc Core S&P 500 UCITS ETF GBP Dis Hdg (https://www.hl.co.uk/shares/shares-search-results/i/ishares-vii-core-s-and-p-500-ucits-etf-gbp-dis)

  • HSBC ETFs plc MSCI Emerging Markets UCITS ETF GBP (https://www.bing.com/search?q=HSBC+ETFs+plc+MSCI+Emerging+Markets+UCITS+ETF+GBP+hl&cvid=236c926b51dd43ea88ecbc4a046a8677&aqs=edge..69i57.1343j0j4&FORM=ANAB01&PC=DCTS)

  • iShares VII plc Core FTSE 100 (Acc) (https://www.bing.com/search?q=iShares+VII+plc+Core+FTSE+100+(Acc)+hl&cvid=82790f2d5faf4940b9687bc8056f30d7&aqs=edge..69i57.5203j0j4&FORM=ANAB01&PC=DCTS)

  • Vanguard Funds plc FTSE 250 UCITS ETF (https://www.bing.com/search?q=Vanguard+Funds+plc+FTSE+250+UCITS+ETF+hl&cvid=35ad45eb961447ca99d1beb428d56bff&aqs=edge..69i57.2259j0j4&FORM=ANAB01&PC=DCTS)

  • Vanguard Funds Plc FTSE 250 UCITS ETF Acc (https://www.bing.com/search?q=Vanguard+Funds+Plc+FTSE+250+UCITS+ETF+Acc+hl&cvid=e2b97bcdf8774ae584561501e8ee2654&aqs=edge..69i57.5554j0j4&FORM=ANAB01&PC=DCTS)

  • Vanguard Funds plc FTSE All-World UCITS ETF (USD) Accumulating (https://www.hl.co.uk/shares/shares-search-results/v/vanguard-ftse-all-world-ucits-etf-usd-acc)

  • Vanguard Funds plc FTSE All-World UCITS ETF (USD) Distributing - GBP (https://www.hl.co.uk/shares/shares-search-results/v/vanguard-ftse-all-world-ucits-etf-usd-dist)

  • Vanguard Funds plc FTSE Developed Europe ex-UK UCITS ETF (https://www.hl.co.uk/shares/shares-search-results/v/vanguard-funds-ftse-developed-europe-ex-uk)

  • Vanguard Funds plc S&P 500 UCITS ETF USD ACC (GBP) (https://www.hl.co.uk/shares/shares-search-results/v/vanguard-funds-plc-s-and-p-500-ucits-etf-usd)

  • WisdomTree Gold (GBP) (https://www.bing.com/search?q=WisdomTree+Gold+(GBP)+hl&cvid=9d22afcbc5cf4761b19f9a9092ff2342&aqs=edge..69i57.3496j0j4&FORM=ANAB01&PC=DCTS)

Top 10 ETFs from Interactive Investor

Most popular exchange traded funds bought through Interactive Investor in April 2021. (https://www.ii.co.uk/analysis-commentary/top-10-funds-trusts-and-shares-may-2020-ii511887)

  1. iShares Core FTSE 100 ETF

  2. Vanguard FTSE 250 UCITS ETF

  3. Vanguard S&P 500 ETF

  4. iShares Global Clean Energy ETF

  5. Vanguard FTSE 100 ETF

  6. Vanguard FTSE All-World UCITS ETF

  7. iShares Core MSCI World ETF

  8. Invesco Elwood Global Blockchain ETF

  9. WisdomTree FTSE 100 3x Daily

  10. iShares Core S&P 500 ETF