Best-selling funds, trusts and ETFs of January 2021

We asked some of the biggest online investing platforms in the UK - AJ Bell Youinvest, Fidelity, Hargreaves Lansdown, and Interactive Investor - what their customers had been up to in the first month of 2021

Top of the Pops: popular funds, trusts and ETFs across all 4 providers

This article brings you the most bought funds, investment trusts and ETFs. If you can’t face reading through it all, we start with the most popular products across the major investment platforms.

Most popular funds

Across all 4 platforms

• Baillie Gifford American
• Baillie Gifford Global Discovery
• Baillie Gifford Positive Change

Across any 3 platforms

• Baillie Gifford China
• Baillie Gifford Pacific

Most popular trusts

Across all 4 platforms

• Edinburgh Worldwide Investment Trust
• JPMorgan China Growth & Income Plc
• Monks Investment Trust plc
• Pacific Horizon Investment Trust plc
• Smithson Investment Trust Plc

Across any 3 platforms

• Baillie Gifford US Growth Trust plc
• Fidelity China Special
• Scottish Mortgage

Most popular ETFs

Across all 4 platforms

• iShares Core FTSE 100 ETF
• iShares Global Clean Energy ETF
• iShares Physical Gold ETC

Across any 3 platforms

• Vanguard FTSE All-World ETF
• Vanguard FTSE 250 UCITS ETF
• Vanguard S&P 500

Best-selling funds in January 2021

Top 10 funds from AJ Bell

Most popular investment funds bought through AJ Bell in January 2021.

1. AJ Bell Adventurous
2. AJ Bell Moderately Adventurous
3. AJ Bell Global Growth
4. AJ Bell Balanced
5. Fundsmith Equity
6. AJ Bell Responsible Growth
7. Baillie Gifford American
8. Baillie Gifford Positive Change
9. Baillie Gifford Global Discovery
10. Vanguard LS 80

Top 10 funds from Fidelity

Most popular investment funds bought through Fidelity in January 2021, based on net sales.

1. Baillie Gifford American Fund B Acc
2. Baillie Gifford China Fund B Acc
3. Baillie Gifford Positive Change B Acc
4. Baillie Gifford Global Discovery B Acc
5. Baillie Gifford Pacific Fund B Acc
6. Fidelity Index World Fund P-Acc
7. Fidelity Multi Asset Balanced Inc W-Inc
8. Stewart Investors Asia Pac Lead Sus B Ac
9. Rathbones Global Opportunities S Acc
10. Guinness Sustainable Energy Class Y Acc

Top 10 funds from Hargreaves Lansdown

Most popular investment funds bought through Hargreaves Lansdown in January 2021.

In alphabetical order:

• Baillie Gifford American
• Baillie Gifford China
• Baillie Gifford Global Discovery
• Baillie Gifford Managed
• Baillie Gifford Pacific Fund
• Baillie Gifford Positive Change
• FSSA Asia Focus
• Guinness Sustainable Energy
• JPMorgan Emerging Markets
• Premier Miton UK Smaller Companies

Top 10 funds from Interactive Investor

Most popular investment funds bought through Interactive Investor in January 2021.

1. Fundsmith Equity
2. Baillie Gifford American
3. Baillie Gifford Positive Change
4. Baillie Gifford China
5. Baillie Gifford Global Discovery
6. Baillie Gifford Pacific
7. Vanguard LS 80
8. Vanguard LS 60
9. Premier Miton UK Smaller Companies
10. Baillie Gifford Long-Term Global Growth

Best-selling trusts in January 2021

Top 10 trusts from AJ Bell

Most popular investment trusts bought through AJ Bell in January 2021.

1. Scottish Mortgage
2. Monks
3. Edinburgh Worldwide
4. Smithson
5. Scottish Investment Trust
6. Pacific Horizon
7. Worldwide Healthcare
8. Fidelity China Special
9. Allianz Technology
10. JP Morgan Growth & Income

Top 10 trusts from Fidelity

Most popular investment trusts bought through Fidelity in January 2021, based on net sales.

1. PACIFIC HORIZON INVESTMENT TRUST
2. JPMORGAN CHINA GROWTH & INCOME PLC
3. EDINBURGH WORLDWIDE INVESTMENT TST
4. MONKS INVESTMENT TRUST
5. FIDELITY SPECIAL VALUES
6. SCOTTISH MORTGAGE INV TRUST
7. SMITHSON INVESTMENT TRUST PLC
8. BAILLIE GIFFORD US GROWTH TRUST PLC
9. CAPITAL GEARING TRUST
10. TR PROPERTY INVESTMENT TRUST

Top 10 trusts from Hargreaves Lansdown

Most popular investment trusts bought through Hargreaves Lansdown in January 2021.

In alphabetical order:

• Baillie Gifford US Growth Trust plc
• City of London Investment Trust
• Edinburgh Worldwide Investment Trust
• Fidelity China Special Situations PLC
• JPMorgan China Growth & Income Plc
• JPMorgan Emerging Markets Investment Trust plc
• Monks Investment Trust plc
• Pacific Horizon Investment Trust plc
• Smithson Investment Trust Plc
• Worldwide Healthcare Trust plc

Top 10 trusts from Interactive Investor

Most popular investment trusts bought through Interactive Investor in January 2021.

1. Scottish Mortgage
2. Edinburgh Worldwide
3. JPMorgan China Growth & Income Plc
4. Fidelity China Special Situations PLC
5. Monks
6. Pacific Horizon Investment Trust plc
7. Allianz Technology
8. Baillie Gifford US Growth Trust
9. Smithson
10. BlackRock World Mining

Best-selling ETFs in January 2021

Top 10 ETFs from AJ Bell

Most popular exchange traded funds bought through AJ Bell in January 2021.

1. iShares Global Clean Energy
2. iShares Core FTSE 100
3. Vanguard S&P 500
4. Vanguard FTSE 250
5. Vanguard FTSE 100
6. Vanguard FTSE All-World
7. iShares Physical Gold ETC
8. iShares Core S&P 500
9. iShares Automation & Robotics
10. iShares Core MSCI EM IMI

Top 10 ETFs from Fidelity

Most popular exchange traded funds bought through Fidelity in January 2021, based on net sales.

1. iShares GBL CLN ENERGY UCIT ETF GBP
2. iShares MSCI USA SRI UCITS ETF USD
3. Vanguard FTSE ALL WORLD UCITS ETF GB
4. HSBC MSCI CHINA UCITS ETF
5. Vanguard FTSE 250 UCITS ETF GBP ACC
6. iSharesCORE FTSE 100 UCITS ETF ACC
7. Vanguard S&P 500 UCITS ETF USD DIS
8. iSharesCORE MSCI WORLD UCITS ETF G
9. Vanguard S&P 500 UCITS ETF GBP ACC
10. iShares ISHS PHYS GOLD ETC USD(GBP)

Top 10 ETFs from Hargreaves Lansdown

Most popular exchange traded funds bought through Hargreaves Lansdown in January 2021.

In alphabetical order:

• Invesco Markets II Plc Invesco Elwood Global Blockchain UCITS ETF (Acc)
• Invesco Markets III PLC EQQQ NASDAQ 100 UCITS ETF
• iShares II plc Global Clean Energy UCITS ETF (Dist)
• iShares II plc iShares Barclays Capital GBP Index Linked Gilts
• iShares Iv Plc Electric Vehicles and Driving Technology UCITS ETF
• iShares Physical Metals plc Physical Gold ETC
• iShares plc Core FTSE 100 UCITS ETF (Dist)
• Legal & General UCITS ETF ETFS BATTERY VAL CHAIN USD ACC GBP
• WisdomTree Issuer plc Battery Solutions UCITS ETF USD Acc (GBP)
• WisdomTree Physical Gold (GBP)

Top 10 ETFs from Interactive Investor

Most popular exchange traded funds bought through Interactive Investor in January 2021.

1. iShares Global Clean Energy ETF
2. iShares Core FTSE 100 ETF
3. Vanguard FTSE 100 ETF
4. iShares Physical Gold ETC
5. L&G Battery Value Chain ETF
6. WisdomTree FTSE 100 3x Daily
7. Vanguard S&P 500 ETF
8. Vanguard FTSE All-World ETF
9. Vanguard FTSE 250 UCITS ETF
10. WisdomTree Battery Solutions ETF