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Best-selling funds, trusts and ETFs of March 2021

By Mike Narouei, Content Producer at Boring Money

12 April, 2021

We asked some of the biggest online investing platforms in the UK - AJ Bell Youinvest, Fidelity, Hargreaves Lansdown, and Interactive Investor - what their customers had been up to in March.

Top of the Pops: popular funds, trusts and ETFs across all 4 providers

This article brings you the most bought funds, investment trusts and ETFs. If you can’t face reading through it all, we start with the most popular products across the major investment platforms.

Most popular funds

Across all 4 platforms

  • Fundsmith Equity

Most popular trusts

Across all 4 platforms

  • City of London

  • Monks

Across any 3 platforms

  • BlackRock World Mining

  • Pacific Horizon Investment Trust

  • Scottish Mortgage

  • Smithson Investment Trust

Most popular ETFs

Across all 4 platforms

  • Vanguard FTSE All-World UCITS

Across any 3 platforms

  • iShares Core FTSE 100 ETF

  • iShares Global Clean Energy ETF

  • Vanguard FTSE 250 UCITS ETF

  • Vanguard S&P 500 ETF

Best-selling funds in March 2021

Top 10 funds from AJ Bell

Most popular investment funds bought through AJ Bell in March 2021.

  1. AJ Bell Adventurous fund

  2. AJ Bell Moderately Adventurous fund

  3. AJ Bell Global Growth fund

  4. AJ Bell Balanced fund

  5. Fundsmith Equity

  6. AJ Bell Responsible Growth

  7. Baillie Gifford American

  8. Vanguard Lifestrategy 80% Equity

  9. Vanguard Lifestrategy 100% Equity

  10. Fidelity Global Special Situations

Top 10 funds from Fidelity

Most popular investment funds bought through Fidelity in March 2021, based on net sales.

  1. Fidelity Special Situations W-Acc

  2. Fidelity Index World Fund P-Acc

  3. Relationship Cash Source

  4. Fundsmith Equity Fund I Class Inc

  5. Rathbone Global Opportunities S Acc

  6. Fidelity UK Select W-Acc

  7. Fundsmith Equity Fund I Class Acc

  8. Fid Funds Global Tech Fund W-ACC-GBP

  9. Stewart Investors Asia Pac Lead Sus B Ac

  10. Fidelity Multi Asset Alloc Growth W-Acc

Top 10 funds from Hargreaves Lansdown

Most popular investment funds bought through Hargreaves Lansdown in March 2021.

In alphabetical order (net sales):

  • Baillie Gifford Managed

  • Fundsmith Equity

  • HL Select Global Growth Shares

  • Jupiter Global Value Equity

  • Man GLG Undervalued Assets

  • Marlborough Nano-Cap Growth

  • Marlborough UK Micro-Cap Growth

  • Premier Miton UK Smaller Companies

  • Rathbone Global Opportunities

  • Stewart Inv Asia Pacific Leaders Sustainability

Top 10 funds from Interactive Investor

Most popular investment funds bought through Interactive Investor in March 2021.

  1. Fundsmith Equity

  2. Vanguard LS 80

  3. Baillie Gifford American

  4. Vanguard LS 60

  5. Baillie Gifford Positive Change

  6. Baillie Gifford Global Discovery

  7. Vanguard LS 100

  8. Baillie Gifford China

  9. Baillie Gifford Pacific

  10. Vanguard US Equity Index

Best-selling trusts in March 2021

Top 10 trusts from AJ Bell

Most popular investment trusts bought through AJ Bell in March 2021.

  1. Scottish Mortgage IT

  2. City of London IT

  3. Edinburgh Worldwide IT

  4. Monks IT

  5. Scottish IT

  6. JP Morgan China G&I IT

  7. Allianz Technology

  8. Baillie Gifford US IT

  9. Pacific Horizon IT

  10. Smithson IT

Top 10 trusts from Fidelity

Most popular investment trusts bought through Fidelity in March 2021, based on net sales.

  1. SCOTTISH MORTGAGE INV TRUST

  2. MONKS INVESTMENT TRUST

  3. PACIFIC HORIZON INVESTMENT TRUST

  4. MURRAY INTERNATIONAL TRUST

  5. LAW DEBENTURE CORP

  6. RIT CAPITAL PARTNERS PLC

  7. SMITHSON INVESTMENT TRUST PLC

  8. TEMPLE BAR INVESTMENT TRUST

  9. BLACKROCK WORLD MINING TRUST

  10. CITY OF LONDON INVESTMENT TRUST

Top 10 trusts from Hargreaves Lansdown

Most popular investment trusts bought through Hargreaves Lansdown in March 2021.

In alphabetical order:

  • AVI Global Trust plc Ord 10p

  • BlackRock World Mining Trust plc Ordinary 5p

  • City Of London Investment Trust Ordinary 25p Shares

  • Monks Investment Trust plc Ordinary 5p

  • Murray International Trust plc Ordinary 25p Shares

  • Pershing Square Holdings Ltd NPV

  • RIT Capital Partners plc Ordinary GBP1

  • Ruffer Investment Co Ltd Red Ptg Preference Shares

  • Smithson Investment Trust Plc ORD GBP0.01

  • Temple Bar Investment Trust plc Ordinary 25p Shares

Top 10 trusts from Interactive Investor

Most popular investment trusts bought through Interactive Investor in March 2021.

  1. Scottish Mortgage

  2. Edinburgh Worldwide

  3. Baillie Gifford US Growth Trust

  4. Allianz Technology

  5. Pacific Horizon Investment Trust plc

  6. JPMorgan China Growth & Income Plc

  7. City of London

  8. Fidelity China Special Situations PLC

  9. Monks

  10. BlackRock World Mining

Best-selling ETFs in March 2021

Top 10 ETFs from AJ Bell

Most popular exchange traded funds bought through AJ Bell in March 2021.

  1. iShares Core FTSE100 ETF

  2. iShares Global Clean Energy ETF

  3. Vanguard S&P 500 ETF

  4. Vanguard FTSE 250 ETF

  5. iShares S&P 500 ETF

  6. Vanguard FTSE All-World

  7. iShares FTSE 250 ETF

  8. iShares UK Dividend UK

  9. iShares Core Corporate Bond ETF

  10. Invesco Elwood Global Blockchain ETF

Top 10 ETFs from Fidelity

Most popular exchange traded funds bought through Fidelity in March 2021, based on net sales.

  1. Vanguard FTSE EMG MKTS UCITS ETF USD

  2. Vanguard FTSE ALL WORLD UCITS ETF GB

  3. Vanguard FTSE NORTH AMER UCITS ETF

  4. iShares CORE S&P 500 UCITS ETF USD

  5. Vanguard FTSE DEVLPD EURP UCITS ETF

  6. Vanguard S&P 500 UCITS ETF USD DIS

  7. iShares CORE FTSE 100 UCITS ETF ACC

  8. Vanguard FTSE ALL-WORLD UCITS ETF US

  9. Vanguard USD EMG MKTS GOVT BD UCITS

  10. iShares PHYSICAL SILVER ETC

Top 10 ETFs from Hargreaves Lansdown

Most popular exchange traded funds bought through Hargreaves Lansdown in March 2021.

In alphabetical order:

  • iShares II plc Global Clean Energy UCITS ETF (Dist)

  • iShares II plc MSCI AC Far East ex-Japan SmallCap

  • iShares III plc Core MSCI World (Acc)

  • iShares plc Large Cap UCITS ETF

  • PIMCO Fixed Income Source ETFS USD Short Maturity Source ETF

  • Vanguard Funds plc FTSE 100 UCITS ETF GBP

  • Vanguard Funds plc FTSE 250 UCITS ETF

  • Vanguard Funds plc FTSE All-World UCITS ETF (USD) Accumulating

  • Vanguard Funds plc FTSE Developed Europe Ex UK UCITS ETF (GBP)

  • WisdomTree NASDAQ 100 3x Daily Leveraged (GBP)

Top 10 ETFs from Interactive Investor

Most popular exchange traded funds bought through Interactive Investor in March 2021.

  1. iShares Global Clean Energy ETF

  2. iShares Core FTSE 100 ETF

  3. Vanguard FTSE 100 ETF

  4. Vanguard S&P 500 ETF

  5. WisdomTree FTSE 100 3x Daily

  6. Vanguard FTSE 250 UCITS ETF

  7. WisdomTree NASDAQ 100 3x Daily Leverage ETF

  8. Vanguard FTSE All-World UCITS

  9. iShares Core MSCI World

  10. Invesco Elwood Global Blockchain ETF