The Boring Money Best Buy ISA award is designed to recognise the best Stocks & Shares ISA providers in the UK.
Our analysts did a deep dive across a range of criteria to select our coveted winners. Some of the factors which influenced who won this award include:
✔️ real customer reviews
✔️ costs
✔️ website testing
✔️ app testing
✔️ call centre testing
✔️ brand size and longevity
✔️ expert view of our Founder & CEO Holly Mackay
What is the best ISA in 2024?
Our Best Buy ISA winners represent the top Stocks & Shares ISA providers in the UK. Our 2024 winners include:
🏆 Trading 212 - free ISA account, wide range of investments to choose from and a loyal customer base.
🏆 AJ Bell - a perennially popular, user-friendly platform with a large range of investment options and competitive costs.
🏆 interactive investor - a great fixed-fee platform with a handy app, helpful tools and educational content.
These are just a select few of this year's winners. To see the full list, scroll down and click 'OUR REVIEW' to read our full, in-depth reviews of each provider.
See the full list of 2024 Best Buy Award winners
Best Buy ISA winners 2024
We list providers in alphabetical order.
In a nutshell
Low cost
May be complex for beginners
Good investment ideas and content
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In a nutshell
Free financial coaching
Many investment types available, including ready-made options
Charges are higher on UK investments
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In a nutshell
Large, secure global company
Good investment research tools
Expensive for portfolios under £25k unless you have a regular savings plan
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In a nutshell
Low cost for large portfolios
Wide range of investments
Good for share dealing
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In a nutshell
Really easy to use
Ready-made options
This is regulated advice
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In a nutshell
Not the cheapest solution in town
Pre-packaged investments
The most established 'robo'
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In a nutshell
Broad range of choice
Free ISA
0.15% foreign exchange fees
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In a nutshell
Low fees on medium and large portfolios
Huge global player
Limited choice
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What are the Boring Money Best Buy Awards?
The Boring Money Best Buy Awards have been running for six consecutive years. They are designed to recognise the best investment platforms and providers in the UK across a range of categories - from ISAs and Pensions to customer service and apps.
We select our winners based on an exclusive combination of our independent opinion, deep dives into technical information and over 15,000 real customer reviews.
At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.
Find out more about how we select our winners
Which ISA is best?
Are you ready to pick an ISA but not sure who to turn to? Check our ISA comparison table to see what's out there! Read our full reviews for information on fees and charges, investment range, real customer reviews and more.
