Holly Mckay
Holly MackayFounder and CEO
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Boring Money's Best Buy Pension Award

Discover the 2024 winners

19 Feb, 2024

Best Buy award logo for best pension 2024 Best Buy award logo for best pension 2024

The Boring Money Best Buy Pension award is designed to recognise the best Self-Invested Personal Pension (SIPP) providers in the UK.

Our analysts did a deep dive across a range of criteria to select our coveted winners. Some of the factors which influenced who won this award include:

✔️ real customer reviews

✔️ costs

✔️ website testing

✔️ app testing

✔️ call centre testing

✔️ brand size and longevity

✔️ expert view of our Founder & CEO Holly Mackay

Additional elements used to select the Best Buy Pension winners included pension-specific features for those pre and post-retirement, such as drawdown and consolidation functionality, additional pension charges and plan administration services.

Best Buy Pension winners 2024

We list providers in alphabetical order.

ISA AJ Bell

In a nutshell

TickSquare

Low cost

TickSquare

May be complex for beginners

TickSquare

Good investment ideas and content

Our Rating

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Your Rating

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ISA Aviva

In a nutshell

TickSquare

Strong household brand

TickSquare

Single dashboard includes workplace pensions and insurance too

TickSquare

No access to foreign shares

Our Rating

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Your Rating

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ISA Fidelity

In a nutshell

TickSquare

Large, secure global company

TickSquare

Good investment research tools

TickSquare

Expensive for portfolios under £25k unless you have a regular savings plan

Our Rating

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Your Rating

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ISA Hargreaves Lansdown

In a nutshell

TickSquare

Excellent service

TickSquare

Established company

TickSquare

Very strong service and educational content

Our Rating

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Your Rating

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ISA Interactive Investor

In a nutshell

TickSquare

Low cost for large portfolios

TickSquare

Wide range of investments

TickSquare

Good for share dealing

Our Rating

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Your Rating

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ISA Moneyfarm

In a nutshell

TickSquare

Really easy to use

TickSquare

Ready-made options

TickSquare

This is regulated advice

Our Rating

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Your Rating

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J.P. Morgan Personal Investing - ISA

In a nutshell

TickSquare

Not the cheapest solution in town

TickSquare

Pre-packaged investments

TickSquare

The most established 'robo'

Our Rating

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Your Rating

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Pension PensionBee

In a nutshell

TickSquare

Brings pensions together

TickSquare

Nice digital service

TickSquare

Limited investment

Our Rating

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Your Rating

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ISA Vanguard

In a nutshell

TickSquare

Low fees on medium and large portfolios

TickSquare

Huge global player

TickSquare

Limited choice

Our Rating

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Your Rating

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What are the Boring Money Best Buy Awards?

The Boring Money Best Buy Awards have been running for six consecutive years. They are designed to recognise the best investment platforms and providers in the UK across a range of categories - from ISAs and Pensions to customer service and apps.

We select our winners based on an exclusive combination of our independent opinion, deep dives into technical information and over 15,000 real customer reviews.

At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.

Find out more about how we select our winners

Which pension provider is best?

Are you ready to pick a pension but not sure who to turn to? Check our pension comparison table to see what's out there! Read our full reviews for information on fees and charges, investment range, real customer reviews and more.

Browse pension providers