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Holly Mackay
Holly MackayFounder and CEO

Boring Money's Best Buy Pension Award

Discover the 2024 winners

19 Feb, 2024

Best Buy award logo for best pension 2024

The Boring Money Best Buy Pension award is designed to recognise the best Self-Invested Personal Pension (SIPP) providers in the UK.

Our analysts did a deep dive across a range of criteria to select our coveted winners. Some of the factors which influenced who won this award include:

✔️ real customer reviews

✔️ costs

✔️ website testing

✔️ app testing

✔️ call centre testing

✔️ brand size and longevity

✔️ expert view of our Founder & CEO Holly Mackay

Additional elements used to select the Best Buy Pension winners included pension-specific features for those pre and post-retirement, such as drawdown and consolidation functionality, additional pension charges and plan administration services.

Best Buy Pension winners 2024

We list providers in alphabetical order.

AJ Bell logo

Our Rating

Your Rating

In a nutshell

Low cost
May be complex for beginners
Good investment ideas and content
Aviva

Our Rating

Your Rating

In a nutshell

Strong household brand
Single dashboard includes workplace pensions and insurance too
No access to foreign shares
Fidelity

Our Rating

Your Rating

In a nutshell

Large, secure global company
Good investment research tools
Expensive for portfolios under £25k unless you have a regular savings plan
Hargreaves Lansdown

Our Rating

Your Rating

In a nutshell

Excellent service
Established company
Very strong service and educational content
Interactive Investor logo

Our Rating

Your Rating

In a nutshell

Low cost for large portfolios
Wide range of investments
Good for share dealing
Moneyfarm

Our Rating

Your Rating

In a nutshell

Really easy to use
Ready-made options
This is regulated advice
J.P. Morgan Personal Investing

Our Rating

Your Rating

In a nutshell

Not the cheapest solution in town
Pre-packaged investments
The most established 'robo'
PensionBee

Our Rating

Your Rating

In a nutshell

Brings pensions together
Nice digital service
Limited investment
Vanguard

Our Rating

Your Rating

In a nutshell

Low fees on medium and large portfolios
Huge global player
Limited choice

What are the Boring Money Best Buy Awards?

The Boring Money Best Buy Awards have been running for six consecutive years. They are designed to recognise the best investment platforms and providers in the UK across a range of categories - from ISAs and Pensions to customer service and apps.

We select our winners based on an exclusive combination of our independent opinion, deep dives into technical information and over 15,000 real customer reviews.

At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.

Find out more about how we select our winners

Which pension provider is best?

Are you ready to pick a pension but not sure who to turn to? Check our pension comparison table to see what's out there! Read our full reviews for information on fees and charges, investment range, real customer reviews and more.

Browse pension providers

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