Holly Mckay
Holly MackayFounder and CEO

Get to know our 2022 Best Buy winners

11 Feb, 2022

May we have your attention please! We’re delighted to present to you the overall winners of our Best Buy Awards of 2022.

We spent 2 months testing over 30 providers. We phoned them up. Explored their apps. Looked at costs and charges. Read investor reviews and scoring. Checked out their research. Tried to trade. And generally put them through their paces.

Listed below are our overall "Best Buy" winners as well our "Best For" categories, including Best for Beginners, Best for Sustainable, Best for Customer Experience and more.

Who got the stamp of approval from customers and experts? Which ISA and pension providers are leaps ahead of their competition?

***drum roll please***

And the Boring Money award for Best Buy ISAs 2022 goes to...

ISA AJ Bell

In a nutshell

TickSquare

Low cost

TickSquare

May be complex for beginners

TickSquare

Good investment ideas and content

Our Rating

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Your Rating

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ISA Fidelity

In a nutshell

TickSquare

Large, secure global company

TickSquare

Good investment research tools

TickSquare

Expensive for portfolios under £25k unless you have a regular savings plan

Our Rating

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Your Rating

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ISA Hargreaves Lansdown

In a nutshell

TickSquare

Excellent service

TickSquare

Established company

TickSquare

Very strong service and educational content

Our Rating

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Your Rating

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ISA Moneybox

In a nutshell

TickSquare

Excellent app

TickSquare

User-friendly tools simplify starting and maintaining investments

TickSquare

High platform fees

Our Rating

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Your Rating

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J.P. Morgan Personal Investing - ISA

In a nutshell

TickSquare

Not the cheapest solution in town

TickSquare

Pre-packaged investments

TickSquare

The most established 'robo'

Our Rating

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Your Rating

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ISA Vanguard

In a nutshell

TickSquare

Low fees on medium and large portfolios

TickSquare

Huge global player

TickSquare

Limited choice

Our Rating

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Your Rating

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ISA Wealthify

In a nutshell

TickSquare

Really easy to use

TickSquare

Owned by household brand Aviva

TickSquare

Great website & design

Our Rating

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Your Rating

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And the Boring Money award for Best Buy Pensions 2022 goes to...

Pension AJ Bell

In a nutshell

TickSquare

Low cost

TickSquare

Strong on pensions

TickSquare

Good investment ideas and content

Our Rating

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Your Rating

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Pension Aviva

In a nutshell

TickSquare

Strong household brand

TickSquare

Single dashboard includes workplace pensions and insurance too

TickSquare

Bland but safe

Our Rating

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Your Rating

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Pension Fidelity

In a nutshell

TickSquare

Large, secure global company

TickSquare

Good investment research tools

TickSquare

Expensive for portfolios under £25k unless you have a regular savings plan

Our Rating

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Your Rating

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Pension Hargreaves Lansdown

In a nutshell

TickSquare

Excellent service

TickSquare

Established company

TickSquare

Expensive platform fees

Our Rating

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Your Rating

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Pension Interactive Investor

In a nutshell

TickSquare

Low cost for large portfolios

TickSquare

Wide range of investments

TickSquare

Good for share dealing

Our Rating

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Your Rating

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J.P. Morgan Personal Investing  - SIPP

In a nutshell

TickSquare

Not the cheapest solution in town

TickSquare

Pre-packaged investments

TickSquare

Owned by J.P. Morgan

Our Rating

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Your Rating

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Pension PensionBee

In a nutshell

TickSquare

Brings pensions together

TickSquare

Nice digital service

TickSquare

Limited investment

Our Rating

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Your Rating

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Pension Vanguard

In a nutshell

TickSquare

Low fees on medium and large portfolios

TickSquare

Limited choice

TickSquare

Huge global player

Our Rating

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Your Rating

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And the Boring Money award for Best Buy LISAs 2022 goes to...

LISA AJ Bell

In a nutshell

TickSquare

Good range and choice

TickSquare

May be complex for beginners

TickSquare

Good investment ideas and content

Our Rating

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Your Rating

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LISA Hargreaves Lansdown

In a nutshell

TickSquare

Excellent service

TickSquare

Established company

TickSquare

Competitive LISA costs

Our Rating

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Your Rating

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LISA Moneybox

In a nutshell

TickSquare

Excellent app

TickSquare

User-friendly tools simplify starting and maintaining investments

TickSquare

High platform fees

Our Rating

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Your Rating

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J.P. Morgan Personal Investing - LISA

In a nutshell

TickSquare

Not the cheapest solution in town

TickSquare

Pre-packaged investments

TickSquare

The most established 'robo'

Our Rating

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Your Rating

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And the Boring Money award for Best Buy JISAs 2022 goes to...

JISA AJ Bell

In a nutshell

TickSquare

Good all-rounder

TickSquare

Lots of supporting information and guidance

TickSquare

Competitive fees

Our Rating

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Your Rating

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JISA Fidelity

In a nutshell

TickSquare

Large, secure global company

TickSquare

Good investment research tools

TickSquare

Expensive for portfolios under £25k unless you have a regular savings plan

Our Rating

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Your Rating

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JISA Vanguard

In a nutshell

TickSquare

Low fees on medium and large portfolios

TickSquare

Limited choice

TickSquare

Huge global player

Our Rating

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Your Rating

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JISA Wealthify

In a nutshell

TickSquare

Really easy to use

TickSquare

Invest from only £1

TickSquare

Great website & design

Our Rating

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Your Rating

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And more awards...

Last year we introduced our "Best For" category awards to simplify your options and help you make better choices. We have created these categories around what you have told you us you look for when choosing an investment provider.

Best for Sustainable Investing

Best for Beginners

Best for low cost ISA<£50K

Best for low cost ISA>£50K

Best for low cost SIPP<£50K

Best for low cost SIPP>£50K

Best for Share Traders

Best for New Investment Platform

Best for Customer Service

Best App


About the Boring Money Best Buys

We created the Boring Money Best Buy awards to honour the investment industry's cream of the crop. Think of this as an exclusive suite of providers who deliver consistently good value, transparent pricing, great website experiences, excellent customer service, and brand-spanking technology. We didn't just come up with these awards to brag about how amazing all these providers are. No - they exist to help you - the customer - make better financial decisions for yourself and your loved ones. Whether you're planning on opening a new ISA, consolidating your pension, saving up for your children, or something else, we've done all that nitty gritty research and fiddly analysis so you don't have to. We don't just give these awards to anyone. Providers have to earn them - and that means doing a lot more than saying 'your call is important to us'.

Still not sure?

Not sure what kind of financial product you want?

Then try our 2-minute shortcut quiz to find out which options might be best for you.

Our general reviews of providers can be read on our Best Buys pages .

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