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Holly Mackay
Holly MackayFounder and CEO

Get to know our 2022 Best Buy winners

11 Feb, 2022

May we have your attention please! We’re delighted to present to you the overall winners of our Best Buy Awards of 2022.

We spent 2 months testing over 30 providers. We phoned them up. Explored their apps. Looked at costs and charges. Read investor reviews and scoring. Checked out their research. Tried to trade. And generally put them through their paces.

Listed below are our overall "Best Buy" winners as well our "Best For" categories, including Best for Beginners, Best for Sustainable, Best for Customer Experience and more.

Who got the stamp of approval from customers and experts? Which ISA and pension providers are leaps ahead of their competition?

***drum roll please***

And the Boring Money award for Best Buy ISAs 2022 goes to...

AJ Bell logo

Our Rating

Your Rating

In a nutshell

Low cost
May be complex for beginners
Good investment ideas and content
Fidelity

Our Rating

Your Rating

In a nutshell

Large, secure global company
Good investment research tools
Expensive for portfolios under £25k unless you have a regular savings plan
Hargreaves Lansdown

Our Rating

Your Rating

In a nutshell

Excellent service
Established company
Very strong service and educational content
Moneybox

Our Rating

Your Rating

In a nutshell

Excellent app
User-friendly tools simplify starting and maintaining investments
High platform fees
J.P. Morgan Personal Investing

Our Rating

Your Rating

In a nutshell

Not the cheapest solution in town
Pre-packaged investments
The most established 'robo'
Vanguard

Our Rating

Your Rating

In a nutshell

Low fees on medium and large portfolios
Huge global player
Limited choice
Wealthify Logo

Our Rating

Your Rating

In a nutshell

Really easy to use
Owned by household brand Aviva
Great website & design

And the Boring Money award for Best Buy Pensions 2022 goes to...

Pension AJ Bell Youinvest

Our Rating

Your Rating

In a nutshell

Low cost
Strong on pensions
Good investment ideas and content
Pension Aviva

Our Rating

Your Rating

In a nutshell

Strong household brand
Single dashboard includes workplace pensions and insurance too
Bland but safe
Pension Fidelity

Our Rating

Your Rating

In a nutshell

Large, secure global company
Good investment research tools
Expensive for portfolios under £25k unless you have a regular savings plan
Pension Hargreaves Lansdown

Our Rating

Your Rating

In a nutshell

Excellent service
Established company
Expensive platform fees
Interactive Investor

Our Rating

Your Rating

In a nutshell

Low cost for large portfolios
Wide range of investments
Good for share dealing
J.P. Morgan Personal Investing

Our Rating

Your Rating

In a nutshell

Not the cheapest solution in town
Pre-packaged investments
Owned by J.P. Morgan
PensionBee

Our Rating

Your Rating

In a nutshell

Brings pensions together
Nice digital service
Limited investment
Pension Vanguard

Our Rating

Your Rating

In a nutshell

Low fees on medium and large portfolios
Limited choice
Huge global player

And the Boring Money award for Best Buy LISAs 2022 goes to...

Aj Bell

Our Rating

Your Rating

In a nutshell

Good range and choice
May be complex for beginners
Good investment ideas and content
Hargreaves Lansdown

Our Rating

Your Rating

In a nutshell

Excellent service
Established company
Competitive LISA costs
Moneybox

Our Rating

Your Rating

In a nutshell

Excellent app
User-friendly tools simplify starting and maintaining investments
High platform fees
Nutmeg

Our Rating

Your Rating

In a nutshell

Not the cheapest solution in town
Pre-packaged investments
The most established 'robo'

And the Boring Money award for Best Buy JISAs 2022 goes to...

AJ Bell

Our Rating

Your Rating

In a nutshell

Good all-rounder
Lots of supporting information and guidance
Competitive fees
Fidelity

Our Rating

Your Rating

In a nutshell

Large, secure global company
Good investment research tools
Expensive for portfolios under £25k unless you have a regular savings plan
vanguard

Our Rating

Your Rating

In a nutshell

Low fees on medium and large portfolios
Limited choice
Huge global player
Wealthify

Our Rating

Your Rating

In a nutshell

Really easy to use
Invest from only £1
Great website & design

And more awards...

Last year we introduced our "Best For" category awards to simplify your options and help you make better choices. We have created these categories around what you have told you us you look for when choosing an investment provider.

Best for Sustainable Investing

Best for Beginners

Best for low cost ISA<£50K

Best for low cost ISA>£50K

Best for low cost SIPP<£50K

Best for low cost SIPP>£50K

Best for Share Traders

Best for New Investment Platform

Best for Customer Service

Best App


About the Boring Money Best Buys

We created the Boring Money Best Buy awards to honour the investment industry's cream of the crop. Think of this as an exclusive suite of providers who deliver consistently good value, transparent pricing, great website experiences, excellent customer service, and brand-spanking technology. We didn't just come up with these awards to brag about how amazing all these providers are. No - they exist to help you - the customer - make better financial decisions for yourself and your loved ones. Whether you're planning on opening a new ISA, consolidating your pension, saving up for your children, or something else, we've done all that nitty gritty research and fiddly analysis so you don't have to. We don't just give these awards to anyone. Providers have to earn them - and that means doing a lot more than saying 'your call is important to us'.

Still not sure?

Not sure what kind of financial product you want?

Then try our 2-minute shortcut quiz to find out which options might be best for you.

Our general reviews of providers can be read on our Best Buys pages .

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