Boring Money Best Buys 2021: our winners revealed and rated

24 Feb, 2021

Discover the 2021 winners of: Best Buy ISA / Best Buy Pension / Best for Beginner Investors / Best for Sustainable Investors / Best for Digital / Best for Low Cost / Best for Customer Service

During a year unlike any other, there is a quiet sense of reassurance from routine. In the wind up to ISA season, team Boring Money has been putting the investing industry through its paces. We have been busy testing call response times, timing investment journeys, assessing trading, contending lost passwords, questing for tax certificates – you name it, we’ve done it. All in service of our the 2021 Best Buys.

The stamp of approval from customers and experts

Our Best Buy awards honour the cream of the investment industry crop, based on a combo of customer ratings and reviews, the opinions of our resident experts, and a boffin-heavy banquet of statistical analysis.

We invest in over 30 test accounts with investment platforms and robo advisers, giving us a unique insight into how providers compare across the services they provide. And thanks to readers like you we can include in our assessments over 3000+ reviews of the providers you use.

Only the very best investment providers get to be a Boring Money Best Buy, and they tend to parade their achievement around like a kid with a Blue Peter badge. Over the years we have seen our award logos appear in magazine ads, company home pages, and billboards on the underground. Because these providers know what we know: that your opinions matter.

So without any further ado…

Best investment platforms for ISAs and Pensions 2021

Best Buy ISAs 2021

Why did they win? See the details

Best Buy Pensions 2021

These are the key Awards we give out in any one year. They identify the best all-rounders; the providers we consistently feel offer good value, fair prices, strong service and easy to use websites and / or apps. As well as our view, we are increasingly giving weight to the customer voice and investor ratings are a fundamental part of the process. Our Best Buys are a solid stamp of approval from both us and retail investors. However, we also know that people have specific needs and priorities so our other awards may help investors to find the best option for any given niche or priority. We hope these help you to find the right home for your money.

HollyHolly
Holly Mackay CEO, Boring Money

Best for Beginner Investors and Sustainable Investors

We’re always looking for ways to simplify your options and help you make better choices, so this year we’ve added new categories to our Best Buys.

Best for Beginner Investors - ISA

Why did they win? See the details

Best for Beginner Investors - Pension

Why did they win? See the details

Best for Sustainable Investors - ISA

Why did they win? See the details

Best for Sustainable Investors - Pension

Why did they win? See the details

New: Best for Low Cost, Digital Experience and Customer Service

We’re always looking for ways to simplify your options and help you make better choices, so this year we’ve added new categories to our Best Buys.

Best for Low Cost - ISA

The Boring Money team modelled a number of different circumstances across multiple portfolio sizes and scenarios.

Winners of the Boring Money Best for Cost – ISA 2021 award are:


Best for Low Cost - Pension

As with ISAs, the team tested models of various portfolios based on differing sizes, holdings and trading levels in the pension wrapper.

Winners of the Boring Money Best for Cost – Pension 2021 award are:


Best for Digital - ISA

The mobile and digital user experience is more important than ever to investors. We have given awards for ‘Best for Digital’ to those with market-leading desktop and mobile experiences.

Winners of the Boring Money Best for Digital – ISA 2021 award are:


Hargreaves Lansdown
Moneybox
Moneyfarm
Nutmeg
True Potential 
Wealthify

Why did they win? See the details

Best for Digital - Pension

Winners of the Boring Money Best for Digital – Pension 2021 award are:

Hargreaves Lansdown
PensionBee

Why did they win? See the details

Best for Customer Service

This is a new award in 2021. Customer service was put under pressure in 2020 as providers had to shift to home working and trading volumes soared. These awards are given to those providers with high customer scores of our specific ‘Service’ category and based on our testing of call centres and support

Charles Stanley Direct
Moneybox
Moneyfarm
PensionBee
Wealthify
Willis Owen

Why did they win? See the details


What goes into deciding who wins our Best Buys?

When considering which providers are ‘the best’ we consider multiple factors. From cost structures to call centre answer times, service to communications, comms to apps, we look under every rock so you don’t have to.